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20 Years of RIGK in EPRO

Mike Jefferson on PPWR Implementation, Data Challenges and Why Collaboration Matters More Than Ever

Exchange of experience, best practices and cross-border cooperation: what was still “nice to have” two decades ago has become essential for a functioning circular economy – especially as regulatory complexity increases. With the Packaging and Packaging Waste Regulation (PPWR) entering its implementation phase, Producer Responsibility Organisations (PROs) and their networks are facing new expectations: beyond meeting recycling targets, they are increasingly expected to help coordinate the transition across the entire value chain.

20 Years of RIGK in EPRO – Interview with Mike Jefferson, Managing Director of EPRO

To mark 20 years of RIGK’s involvement in EPRO and RIGK’s long-standing leadership in the Agricultural Working Group, we spoke with Mike Jefferson, Managing Director of EPRO, about how the network has evolved, what members are working on right now – and why reliable data and practical implementation guidance have become critical.

EPRO is a network of organisations engaged in plastics collection, take-back, and recycling, with a strong focus on Extended Producer Responsibility (EPR).

Its mission is to promote knowledge sharing, data exchange, and best practices to support a functional circular economy for plastics. Founded as a pan-European network of eight members, EPRO now unites a broad coalition of specialist organisations across Europe and beyond.

More about EPRO

Mr Jefferson has over 30 years of experience in the European waste and recycling sector. As Managing Director of EPRO, he coordinates collaboration among members, moderates technical exchanges, and brings industry expertise into European policy discussions.

He spent 17 years in operational and commercial roles, including work on producer responsibility in the UK, before moving to Brussels 13 years ago to focus on consultancy and association work, supporting knowledge sharing and networking across European recycling organisations.

“The need for exchange hasn’t diminished – it’s just more complex.”

Mr Jefferson, we interviewed you some years ago about EPRO. Looking back: what has changed the most since then – and what is at the centre of your work today?

  • Mike Jefferson: “EPRO has grown as an organisation. We have new members – for example in commercial and industrial EPR in France and Spain, following new legislation for commercial and industrial packaging. We’re also continuing to grow internationally, with members outside Europe as well, including Chile, and more activity in South Africa.
    At the same time, we’ve become more active in what I call technical advocacy. That means collecting the technical and operational expertise of our members and communicating that to the European Commission as legislation is developed – so that from a practical perspective it incorporates as much best practice as possible.
    A major change compared to a few years ago is that we’re now past the phase of discussing what the PPWR might look like. The regulation is in force, and much of it applies from August this year. So a lot of our work now is about implementation: what it means for PROs in practice, how it should be interpreted and implemented, and how we can contribute to shaping the secondary legislation in a way that remains workable.”

And compared to a few years ago – what topics are now much more central?

  • Mike Jefferson: “One big shift is the increasingly strategic role of PROs. Historically, PROs mainly focused on meeting recycling rate targets. Now, the policy environment is much more complex: recycling targets remain, but we also see recycled content targets, design-for-recycling, eco-modulation, minimisation and reuse.
    Not all of these are direct responsibilities of PRO systems today – but it is increasingly clear that industry looks to PROs for support in meeting these wider policy objectives. That makes long-term strategic planning a bigger part of the discussion within EPRO.”rtners and our outstanding team, genuinely make a difference.”

  • The Packaging and Packaging Waste Regulation (PPWR), introduced in 2025, is a major EU framework aimed at increasing recycling, reuse, and circularity of packaging across member states. It sets binding recycling targets, design requirements, and reporting obligations for packaging materials.
  • Extended Producer Responsibility (EPR) plays a central role: producers are accountable for the collection, recycling, and recovery of packaging they place on the market.
  • PROs (Producer Responsibility Organisations) are the organisations that run EPR systems in practice. Depending on the national model, PROs typically organise and finance collection and recycling, manage contracts and material flows, and handle data and reporting obligations.

How EPRO supports

Organisations like EPRO support this by coordinating best practices, sharing technical guidance, and helping members interpret and implement EPR-related requirements – so that regulatory goals translate into effective circular economy action on the ground.

More about EPRO

“Regulation sets the direction – but implementation is where the work begins.”

Regulatory frameworks in Europe have evolved considerably in recent years. For PROs and recycling organisations, that means the work is shifting from “what should the rules say?” to “how do we make them function in practice?”

Which PPWR-related topics are most relevant to EPRO right now?

  • Mike Jefferson: “A lot of activity is currently focused on secondary legislation and implementation. By the end of this year there are deadlines for secondary legislation on topics such as the recycled content methodology and sustainability criteria for recycling technologies. There is also work around equivalence rules for recycled content coming from third countries – often refered to as the ´mirror clause`.
    In parallel, there are other files that matter to members and sit outside the PPWR – such as the end-of-waste criteria for plastics. There are also discussions on issues such as the average loss rate methodology used for calculating recycling rates.

 

“In the working groups, we turn complexity into something workable.”

When legislation becomes more detailed, interpretation and implementation can look very different from country to country. EPRO’s working groups are where members compare approaches, share operational experience and try to build common understanding.

What are your working groups currently doing – especially the Technical Working Group regarding the PPWR? Can you give examples?

  • Mike Jefferson: “The Technical Working Group focuses on technical topics, but those topics are now often closely linked to legislation. There is also significant interaction between the technical and regulatory groups.
    One current example is the recycling rate methodology for chemical recycling. Countries are taking different views on how recycling rates should be calculated in this context. Some are waiting for further Commission guidance. But from a PRO perspective, it is vital to understand how plastics supplied into these technologies can be counted towards recycling targets. In some countries, material supplied to chemical recycling cannot be counted at all; in others it counts, but national methodologies can differ or remain unclear.
    Another area we are starting work on is the recycling of household flexible packaging. As recycling targets rise, flexibles become increasingly important – but they are complex to recycle, and the level of development differs significantly across Europe. Some countries have been collecting and recycling flexibles for decades; others are only at the beginning of the journey. We are therefore preparing a broader survey across Europe to better map the situation.”

 

“There’s no point collecting if the recycling capacity isn’t there.”

Market and infrastructure realities are currently a key concern across the plastics recycling chain – especially when policy targets ramp up quickly.

Where do you currently see the biggest challenges?

  • Mike Jefferson: “One major challenge is the market situation for plastics recyclers. Operating conditions have been difficult, and we have seen a loss of recycling capacity. There is no point collecting and sorting material if the infrastructure to recycle it cannot operate sustainably. EPRO has therefore been active together with other value chain associations in providing input to the European Commission on how the market situation can be improved. We also discuss within EPRO what PROs can do – such as supporting the use of recycled content and using tools like eco-modulation.
    Another challenge is how to achieve gradual improvement over time. PPWR targets are important policy drivers, but the targets typically come with significant jumps every five years. One question is how to ensure more continuous year-on-year development – both in sorting and recycling capacity – so that investment and system development can grow steadily. Discussions around interim targets can be part of that.”

 

“Better data is essential – and the reporting burden is rising.”

Data, transparency and comparability are increasingly central – both for tracking progress and for implementing compliance requirements.

What trends do you see in data collection and quality – and what does this mean for members?

  • Mike Jefferson: “Data availability and granularity vary widely by country. Often, at national level it can be difficult to access data in a granular way – for example by polymer and format. In some countries, data tends to be better, particularly where PROs own and control the material. In others, the granularity is low.
    The PPWR will help because it introduces more detailed reporting categories. For example, flexible packaging will become a separate reporting category, whereas today many countries only report “plastic” overall. However, even with the PPWR, there may still be limitations – for example, categories may not always be split between commercial and industrial versus household streams. Better data will remain essential to inform investment decisions. 
    From a PRO perspective, reporting will become more complex. Beyond the main categories, PROs may also need to manage national reporting requirements, data related to the Single-Use Plastics Directive, and more granular reporting linked to eco-modulation schemes.”

How are declarations of conformity affecting the sector?

  • Mike Jefferson: “Declarations of conformity are an important aspect of PPWR. Industry is starting to look at what this means and put measures in place in supply chains – it still feels early-stage for many. Industry are looking for continued guidance and support on what they need to do to be compliant, and what responsibilities they have. PRO obviously have an important role here.
    That links to definitions as well. There’s been Commission guidance, but there are still uncertainties – for example definitions of producers and manufacturers. And that affects responsibilities and who has to report what.” 

 

Collaboration in the network: “Knowledge is created in exchange – not in isolation.”

With complexity rising, Mike Jefferson argues that collaboration is not a “nice to have”, but an operational necessity.

How important is collaboration within EPRO and in general today?

  • Mike Jefferson: “The need for collaboration and networking is becoming more important, not less. The complexity is increasing – both in the policy objectives and in legislation itself. New legislation needs interpreting and then implementing. Being able to sit together – face-to-face or virtually – and exchange interpretations and experiences helps members understand what is happening and how implementation can be done efficiently and effectively.
    It also works the other way: by bringing many countries together, EPRO can consolidate real-world experience, identify consistent themes and challenges, and communicate those back to legislators. We try, as much as possible, to go to legislators with solutions – not just problems.”

 

RIGK & EPRO: “Active participation makes the difference.”

RIGK’s 20-year involvement in EPRO is closely linked to the practical experience it brings – especially in agricultural plastics, where approaches differ widely across Europe.

How do you view RIGK’s role within EPRO?

  • Mike Jefferson: “RIGK’s role within EPRO is very important – 20 years of involvement says a lot. RIGK brings extensive experience, and individuals within the organisation bring deep industry knowledge. RIGK is active in commercial and industrial packaging and in agricultural plastics, and with Jan Bauer chairing the Agricultural Working Group, RIGK plays a key role.
    Agricultural plastics are an area where international exchange is particularly valuable. While there are not yet mandatory EPR requirements across Europe, the discussion is ongoing. Several countries – including Germany, France and Ireland – have a long history of collecting agricultural plastics, and therefore strong experience in operational setup, financial models, governance and value chain involvement.
    This will be increasingly important as agricultural plastics collection systems expand across Europe, especially in countries where schemes are only now being established – for example in parts of Scandinavia.”

  • EPRO´s working groups provide a platform for members to present ideas and share experience, expertise, and best practice. They meet regularly online and there are also opportunities to meet in person.

  • The Agricultural Working Group of EPRO focuses on plastics used in agriculture – a sector where around 12.5 million tonnes of plastic are used globally each year, including mulch films, silage films, big bags, pesticide containers, feed bags, and more.

  • Key topics include EPR (voluntary and mandatory systems), recycling capacity, quality of recovered materials, and collaboration across the value chain – from producers and farmers to disposal companies and recyclers. 

Insights from Wiesbaden: International exchange in action

Events like RIGK’s International Recycling Forum, organised in collaboration with EPRO, complement day-to-day working group work by bringing the whole value chain into the discussion.

How do you view RIGK’s role within EPRO?

  • Mike Jefferson: “Such events create a space to debate current challenges and share best practices – across a broader range of stakeholders than a single network typically includes. EPRO’s members include PROs, plastics collection organisations and national plastics circularity associations. But events like the International Recycling Forum bring together different parts of the value chain, such as packaging producers, the waste sector and recyclers.
    The International Recycling Forum is large, but not so large that discussion becomes difficult. From my perspective, the last event was very interactive—between speakers, panels and the audience. That interaction is what makes these events come alive and makes them valuable for participants.”

Quick Explainer: International Recycling Forum

The International Recycling Forum is a joint platform by RIGK and EPRO, bringing together experts from industry, policy, and recycling practice.

It focuses on current challenges, regulatory developments, and practical solutions for plastics circularity.

More about the Forum

“We’re entering a period of real transformation.”

Looking ahead, Mr Jefferson sees clear policy direction – but also the need to get implementation right and keep European recycling infrastructure resilient.

Which developments will most shape EPRO’s work in the coming years – and where do you see opportunities and risks?

  • Mike Jefferson: “Even though there is still a lot of detail to be worked out in secondary legislation, the overarching policy objectives are now very clear and ambitious. They cover many areas up and down the waste hierarchy – from minimisation and reuse to recycling. We are entering a period of real transformation in the sector, and that is exciting.
    In this context, EPRO is more relevant than ever: the complexity creates a real need for an association where members can share knowledge, best practice and technical insight. And while much of the discussion is about packaging, the plastics challenge is huge – so having an organisation focused on plastics is particularly relevant.
    A central question will be how to build a robust and sustainable plastics recycling sector in Europe – through EU legislation, national actions and measures PROs can take. Another important point is the need for PROs and EPR systems to act strategically, because these objectives are interlinked and require long-term planning. In my view, EPR needs to be maximised beyond its financial role, and used as a coordination mechanism across the value chain – from design through collection, sorting and recycling, and finally to the uptake of recycled polymers needed to meet recycled content objectives.
    The risk is not getting these system elements right. Where national systems or legislation are not set correctly and targets are not met, there is a risk of “quick fixes” – solutions being put in place that are not the best long-term approach, including alternatives that move away from EPR-based models.”

 

Personal perspective: “A sector where you keep learning.”

After a conversation that ranged from PPWR implementation and data complexity to the future role of PROs, we closed on a more personal note: what keeps Mike Jefferson engaged in the sector after more than three decades – and what he would most like to see change.

What motivates you personally – and if you could make one wish for the future of circular economy, what would it be?

  • Mike Jefferson: “I’ve been in the sector for 34 years, and what keeps me involved is that it continues to develop and grow. Legislation has been a key driver of growth, including EPR legislation, but there has also been significant technological development. It’s a sector where you can keep learning, and your role and experiences continue to evolve.
    If I could make one wish, it would be that the role and the potential of EPR is fully realised – maximising PROs ability to coordinate and act strategically at a national level to facilate the achievement of policy objectives so that the system can operate in the most optimal way.”

Any questions?

For further information on the interview with Mike Jefferson, RIGK’s 20-year membership of EPRO, and current issues relating to PPWR, EPR, plastics recycling and the European circular economy, please do not hesitate to contact Mike Jefferson.